Logo logotype letter j web marketing colors

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Created at 02/04/2020 10:38

The palette consists of Dark, Light, Semi dark colors. Accent colors #232190 and #110c84. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #A09ED0 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 5°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0C0C0C, #110C84, #232190, #595CA9, #9493E6, #A09ED0

Palette Logo logotype letter j web marketing colors combines 6 color codes:

HEX: #232190, RGB: (35, 33, 144); HEX: #9493e6, RGB: (148, 147, 230); HEX: #110c84, RGB: (17, 12, 132)

HEX: #595ca9, RGB: (89, 92, 169); HEX: #a09ed0, RGB: (160, 158, 208); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Tint of Midnight Blue, Tint of Medium Purple, Tint of Dark Blue, Shade of Slate Blue, Shade of Light Steel Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Logo logotype letter j web marketing colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#232190	#232190	RGB(35, 33, 144)	—	—
#9493e6	#9493e6	RGB(148, 147, 230)	—	—
#110c84	#110c84	RGB(17, 12, 132)	—	—
#595ca9	#595ca9	RGB(89, 92, 169)	—	—
#a09ed0	#a09ed0	RGB(160, 158, 208)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

4 color pairs have low contrast and need improvement which may impact readability.