Branding typography design logo hex colors

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Created at 02/04/2020 17:08

The palette consists of Semi dark, Light, Dark colors. Accent colors #19386a and #dcd6b4. Palette has Cool, Neutral, Warm colors temperature.

By lightness, this palette runs from #2A2A31 (darkest) to #DCD6B4 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #19386A, #2A2A31, #316CCD, #83858C, #ACC4EB, #DCD6B4

Palette Branding typography design logo hex colors combines 6 color codes:

HEX: #316ccd, RGB: (49, 108, 205); HEX: #acc4eb, RGB: (172, 196, 235); HEX: #19386a, RGB: (25, 56, 106)

HEX: #83858c, RGB: (131, 133, 140); HEX: #dcd6b4, RGB: (220, 214, 180); HEX: #2a2a31, RGB: (42, 42, 49)

Simplified version of palette colors

Shade of Royal Blue, Tint of Light Steel Blue, Shade of Dark Slate Blue, Tint of Grey, Shade of Wheat, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding typography design logo hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#316ccd	#316ccd	RGB(49, 108, 205)	—	—
#acc4eb	#acc4eb	RGB(172, 196, 235)	—	—
#19386a	#19386a	RGB(25, 56, 106)	—	—
#83858c	#83858c	RGB(131, 133, 140)	—	—
#dcd6b4	#dcd6b4	RGB(220, 214, 180)	—	—
#2a2a31	#2a2a31	RGB(42, 42, 49)	—	—

3 color pairs have low contrast and need improvement which may impact readability.