Visual identity graphic design packaging

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Created at 02/10/2020 14:00

The palette consists of Light, Semi dark colors. Accent colors #44a419 and #ccfcb4. Palette has Cool colors temperature.

By lightness, this palette runs from #284720 (darkest) to #CCFCB4 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 15°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #284720, #3E8021, #44A419, #85A769, #BDD8AD, #CCFCB4

Palette Visual identity graphic design packaging combines 6 color codes:

HEX: #44a419, RGB: (68, 164, 25); HEX: #ccfcb4, RGB: (204, 252, 180); HEX: #3e8021, RGB: (62, 128, 33)

HEX: #85a769, RGB: (133, 167, 105); HEX: #bdd8ad, RGB: (189, 216, 173); HEX: #284720, RGB: (40, 71, 32)

Simplified version of palette colors

Tint of Forest Green, Tint of Pale Green, Tint of Green, Shade of Dark Sea Green, Tint of Dark Sea Green, Shade of Dark Green

Color scheme was created by colorswall

Color codes in palette

Visual identity graphic design packaging color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#44a419	#44a419	RGB(68, 164, 25)	—	—
#ccfcb4	#ccfcb4	RGB(204, 252, 180)	—	—
#3e8021	#3e8021	RGB(62, 128, 33)	—	—
#85a769	#85a769	RGB(133, 167, 105)	—	—
#bdd8ad	#bdd8ad	RGB(189, 216, 173)	—	—
#284720	#284720	RGB(40, 71, 32)	—	—

5 color pairs have low contrast and need improvement which may impact readability.