Fun advertising packaging branding

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Created at 02/10/2020 14:44

The palette consists of Light, Semi dark colors. Accent colors #f9ad3c and #ccfcfc. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #48356F (darkest) to #CCFCFC (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 60% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #48356F, #A06014, #A3CDC8, #AC53AB, #CCFCFC, #F9AD3C

Palette Fun advertising packaging branding combines 6 color codes:

HEX: #f9ad3c, RGB: (249, 173, 60); HEX: #ccfcfc, RGB: (204, 252, 252); HEX: #a06014, RGB: (160, 96, 20)

HEX: #ac53ab, RGB: (172, 83, 171); HEX: #a3cdc8, RGB: (163, 205, 200); HEX: #48356f, RGB: (72, 53, 111)

Simplified version of palette colors

Tint of Orange, Shade of Light Cyan, Tint of Sienna, Shade of Medium Orchid, Shade of Powder Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Fun advertising packaging branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f9ad3c	#f9ad3c	RGB(249, 173, 60)	—	—
#ccfcfc	#ccfcfc	RGB(204, 252, 252)	—	—
#a06014	#a06014	RGB(160, 96, 20)	—	—
#ac53ab	#ac53ab	RGB(172, 83, 171)	—	—
#a3cdc8	#a3cdc8	RGB(163, 205, 200)	—	—
#48356f	#48356f	RGB(72, 53, 111)	—	—

4 color pairs have low contrast and need improvement which may impact readability.