Case study google maps design branding

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Created at 02/10/2020 21:31

The palette consists of Semi dark, Light colors. Accent colors #256cf1 and #119e51. Palette has Cool colors temperature.

By lightness, this palette runs from #426E5D (darkest) to #88C4A0 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 102°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #119E51, #256CF1, #40883C, #426E5D, #88C4A0, #8DB2EF

Palette Case study google maps design branding combines 6 color codes:

HEX: #256cf1, RGB: (37, 108, 241); HEX: #8db2ef, RGB: (141, 178, 239); HEX: #119e51, RGB: (17, 158, 81)

HEX: #40883c, RGB: (64, 136, 60); HEX: #88c4a0, RGB: (136, 196, 160); HEX: #426e5d, RGB: (66, 110, 93)

Simplified version of palette colors

Shade of Royal Blue, Tint of Cornflower Blue, Tint of Sea Green, Tint of Forest Green, Tint of Dark Sea Green, Tint of Teal

Color scheme was created by colorswall

Color codes in palette

Case study google maps design branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#256cf1	#256cf1	RGB(37, 108, 241)	—	—
#8db2ef	#8db2ef	RGB(141, 178, 239)	—	—
#119e51	#119e51	RGB(17, 158, 81)	—	—
#40883c	#40883c	RGB(64, 136, 60)	—	—
#88c4a0	#88c4a0	RGB(136, 196, 160)	—	—
#426e5d	#426e5d	RGB(66, 110, 93)	—	—

9 color pairs have low contrast and need improvement which may impact readability.