Letter logo logotype vector brand identity colors

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Created at 02/11/2020 07:55

The palette consists of Light, Dark, Semi dark colors. Accent colors #04fafa and #470988. Palette has Cool colors temperature.

By lightness, this palette runs from #470988 (darkest) to #04FAFA (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 90°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #04FAFA, #443C5C, #470988, #606899, #9CB1D0, #C49CEC

Palette Letter logo logotype vector brand identity colors combines 6 color codes:

HEX: #04fafa, RGB: (4, 250, 250); HEX: #c49cec, RGB: (196, 156, 236); HEX: #470988, RGB: (71, 9, 136)

HEX: #606899, RGB: (96, 104, 153); HEX: #9cb1d0, RGB: (156, 177, 208); HEX: #443c5c, RGB: (68, 60, 92)

Simplified version of palette colors

Shade of Cyan, Shade of Plum, Tint of Indigo, Shade of Slate Blue, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Letter logo logotype vector brand identity colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04fafa	#04fafa	RGB(4, 250, 250)	—	—
#c49cec	#c49cec	RGB(196, 156, 236)	—	—
#470988	#470988	RGB(71, 9, 136)	—	—
#606899	#606899	RGB(96, 104, 153)	—	—
#9cb1d0	#9cb1d0	RGB(156, 177, 208)	—	—
#443c5c	#443c5c	RGB(68, 60, 92)	—	—

5 color pairs have low contrast and need improvement which may impact readability.