Direct to consumer brand design label branding hex colors

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Created at 02/11/2020 11:12

The palette consists of Light, Semi dark colors. Accent colors #d7cf99 and #184a5d. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #4D342A (darkest) to #D7CF99 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #184A5D, #4D342A, #6596A5, #C7C2C2, #C8AA7D, #D7CF99

Palette Direct to consumer brand design label branding hex colors combines 6 color codes:

HEX: #c8aa7d, RGB: (200, 170, 125); HEX: #d7cf99, RGB: (215, 207, 153); HEX: #184a5d, RGB: (24, 74, 93)

HEX: #6596a5, RGB: (101, 150, 165); HEX: #c7c2c2, RGB: (199, 194, 194); HEX: #4d342a, RGB: (77, 52, 42)

Simplified version of palette colors

Shade of Tan, Shade of Pale Goldenrod, Shade of Dark Slate Gray, Shade of Cadet Blue, Tint of Silver, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Direct to consumer brand design label branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c8aa7d	#c8aa7d	RGB(200, 170, 125)	—	—
#d7cf99	#d7cf99	RGB(215, 207, 153)	—	—
#184a5d	#184a5d	RGB(24, 74, 93)	—	—
#6596a5	#6596a5	RGB(101, 150, 165)	—	—
#c7c2c2	#c7c2c2	RGB(199, 194, 194)	—	—
#4d342a	#4d342a	RGB(77, 52, 42)	—	—

6 color pairs have low contrast and need improvement which may impact readability.