Brand identity illustration vector font colours

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Created at 02/11/2020 12:19

The palette consists of Semi dark, Light, Dark colors. Accent colors #ab19a2 and #9d319f. Palette has Cool colors temperature.

By lightness, this palette runs from #243147 (darkest) to #D7BDD4 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 89°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #243147, #9D319F, #A44EA5, #AB19A2, #CC74C4, #D7BDD4

Palette Brand identity illustration vector font colours combines 6 color codes:

HEX: #ab19a2, RGB: (171, 25, 162); HEX: #cc74c4, RGB: (204, 116, 196); HEX: #9d319f, RGB: (157, 49, 159)

HEX: #a44ea5, RGB: (164, 78, 165); HEX: #d7bdd4, RGB: (215, 189, 212); HEX: #243147, RGB: (36, 49, 71)

Simplified version of palette colors

Tint of Dark Magenta, Shade of Orchid, Tint of Dark Magenta, Shade of Medium Orchid, Shade of Thistle, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Brand identity illustration vector font colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ab19a2	#ab19a2	RGB(171, 25, 162)	—	—
#cc74c4	#cc74c4	RGB(204, 116, 196)	—	—
#9d319f	#9d319f	RGB(157, 49, 159)	—	—
#a44ea5	#a44ea5	RGB(164, 78, 165)	—	—
#d7bdd4	#d7bdd4	RGB(215, 189, 212)	—	—
#243147	#243147	RGB(36, 49, 71)	—	—

5 color pairs have low contrast and need improvement which may impact readability.