Branding ui design flat palette

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Created at 02/11/2020 14:37

The palette consists of Semi dark, Light, Dark colors. Accent colors #a283f8 and #c3bfa1. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #250C77 (darkest) to #C3BFA1 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #250C77, #444474, #643CEA, #A283F8, #AA534C, #C3BFA1

Palette Branding ui design flat palette combines 6 color codes:

HEX: #643cea, RGB: (100, 60, 234); HEX: #a283f8, RGB: (162, 131, 248); HEX: #250c77, RGB: (37, 12, 119)

HEX: #aa534c, RGB: (170, 83, 76); HEX: #c3bfa1, RGB: (195, 191, 161); HEX: #444474, RGB: (68, 68, 116)

Simplified version of palette colors

Shade of Blue Violet, Tint of Medium Purple, Tint of Navy, Shade of Indian Red, Tint of Tan, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding ui design flat palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#643cea	#643cea	RGB(100, 60, 234)	—	—
#a283f8	#a283f8	RGB(162, 131, 248)	—	—
#250c77	#250c77	RGB(37, 12, 119)	—	—
#aa534c	#aa534c	RGB(170, 83, 76)	—	—
#c3bfa1	#c3bfa1	RGB(195, 191, 161)	—	—
#444474	#444474	RGB(68, 68, 116)	—	—

6 color pairs have low contrast and need improvement which may impact readability.