Branding typography design colors palette

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Created at 02/11/2020 15:39

The palette consists of Light, Dark, Semi dark colors. Accent colors #52d7e4 and #efd277. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #5A1A3D (darkest) to #EFD277 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #52D7E4, #5A1A3D, #5C402C, #AA8253, #CAB3AA, #EFD277

Palette Branding typography design colors palette combines 6 color codes:

HEX: #52d7e4, RGB: (82, 215, 228); HEX: #efd277, RGB: (239, 210, 119); HEX: #5a1a3d, RGB: (90, 26, 61)

HEX: #aa8253, RGB: (170, 130, 83); HEX: #cab3aa, RGB: (202, 179, 170); HEX: #5c402c, RGB: (92, 64, 44)

Simplified version of palette colors

Tint of Dark Turquoise, Shade of Khaki, Shade of Purple, Shade of Peru, Shade of Silver, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Branding typography design colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#52d7e4	#52d7e4	RGB(82, 215, 228)	—	—
#efd277	#efd277	RGB(239, 210, 119)	—	—
#5a1a3d	#5a1a3d	RGB(90, 26, 61)	—	—
#aa8253	#aa8253	RGB(170, 130, 83)	—	—
#cab3aa	#cab3aa	RGB(202, 179, 170)	—	—
#5c402c	#5c402c	RGB(92, 64, 44)	—	—

5 color pairs have low contrast and need improvement which may impact readability.