Web site logo unfold branding colors

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Created at 02/11/2020 17:10

The palette consists of Light, Semi dark colors. Accent colors #fb0656 and #40b5f9. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #603640 (darkest) to #ECE7EC (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 144° of the color wheel.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #40B5F9, #5A5D5E, #603640, #9E1D4D, #ECE7EC, #FB0656

Palette Web site logo unfold branding colors combines 6 color codes:

HEX: #fb0656, RGB: (251, 6, 86); HEX: #40b5f9, RGB: (64, 181, 249); HEX: #9e1d4d, RGB: (158, 29, 77)

HEX: #5a5d5e, RGB: (90, 93, 94); HEX: #ece7ec, RGB: (236, 231, 236); HEX: #603640, RGB: (96, 54, 64)

Simplified version of palette colors

Tint of Crimson, Tint of Deep Sky Blue, Shade of Medium Violet Red, Shade of Dim Gray, Shade of Lavender Blush, Shade of Brown

Color scheme was created by colorswall

Color codes in palette

Web site logo unfold branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fb0656	#fb0656	RGB(251, 6, 86)	—	—
#40b5f9	#40b5f9	RGB(64, 181, 249)	—	—
#9e1d4d	#9e1d4d	RGB(158, 29, 77)	—	—
#5a5d5e	#5a5d5e	RGB(90, 93, 94)	—	—
#ece7ec	#ece7ec	RGB(236, 231, 236)	—	—
#603640	#603640	RGB(96, 54, 64)	—	—

7 color pairs have low contrast and need improvement which may impact readability.