Logo brand identity storytelling engage colors

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Created at 02/11/2020 17:52

The palette consists of Light, Semi dark colors. Accent colors #13bff5 and #bcbcbc. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #444444 (darkest) to #7FDCF9 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 2°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #0C5874, #13BFF5, #444444, #7FDCF9, #848484, #BCBCBC

Palette Logo brand identity storytelling engage colors combines 6 color codes:

HEX: #13bff5, RGB: (19, 191, 245); HEX: #7fdcf9, RGB: (127, 220, 249); HEX: #0c5874, RGB: (12, 88, 116)

HEX: #848484, RGB: (132, 132, 132); HEX: #bcbcbc, RGB: (188, 188, 188); HEX: #444444, RGB: (68, 68, 68)

Simplified version of palette colors

Tint of Deep Sky Blue, Tint of Sky Blue, Shade of Dark Slate Gray, Tint of Grey, Shade of Silver, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Logo brand identity storytelling engage colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#13bff5	#13bff5	RGB(19, 191, 245)	—	—
#7fdcf9	#7fdcf9	RGB(127, 220, 249)	—	—
#0c5874	#0c5874	RGB(12, 88, 116)	—	—
#848484	#848484	RGB(132, 132, 132)	—	—
#bcbcbc	#bcbcbc	RGB(188, 188, 188)	—	—
#444444	#444444	RGB(68, 68, 68)	—	Goshawk Grey

6 color pairs have low contrast and need improvement which may impact readability.