Ice cream creamery brand identity

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Created at 02/12/2020 13:14

The palette consists of Light, Dark, Semi dark colors. Accent colors #fb6c54 and #fc745c. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #5E2122 (darkest) to #D1A2B4 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 97°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #5E2122, #895051, #899858, #D1A2B4, #FB6C54, #FC745C

Palette Ice cream creamery brand identity combines 6 color codes:

HEX: #fb6c54, RGB: (251, 108, 84); HEX: #fc745c, RGB: (252, 116, 92); HEX: #5e2122, RGB: (94, 33, 34)

HEX: #899858, RGB: (137, 152, 88); HEX: #d1a2b4, RGB: (209, 162, 180); HEX: #895051, RGB: (137, 80, 81)

Simplified version of palette colors

Tint of tomato, Tint of tomato, Tint of Maroon, Tint of olivedrab, Tint of rosybrown, Tint of Brown

Color scheme was created by colorswall

Color codes in palette

Ice cream creamery brand identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fb6c54	#fb6c54	RGB(251, 108, 84)	—	—
#fc745c	#fc745c	RGB(252, 116, 92)	—	—
#5e2122	#5e2122	RGB(94, 33, 34)	—	—
#899858	#899858	RGB(137, 152, 88)	—	—
#d1a2b4	#d1a2b4	RGB(209, 162, 180)	—	—
#895051	#895051	RGB(137, 80, 81)	—	—

7 color pairs have low contrast and need improvement which may impact readability.