Branding css travel agent brand identity palette

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Created at 02/12/2020 13:43

The palette consists of Light, Semi dark colors. Accent colors #04c45a and #fc8bb4. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #04802C (darkest) to #CFAEB3 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #04802C, #049433, #04C45A, #4C9F65, #CFAEB3, #FC8BB4

Palette Branding css travel agent brand identity palette combines 6 color codes:

HEX: #04c45a, RGB: (4, 196, 90); HEX: #fc8bb4, RGB: (252, 139, 180); HEX: #04802c, RGB: (4, 128, 44)

HEX: #4c9f65, RGB: (76, 159, 101); HEX: #cfaeb3, RGB: (207, 174, 179); HEX: #049433, RGB: (4, 148, 51)

Simplified version of palette colors

Shade of Lime Green, Tint of Hot Pink, Tint of Green, Shade of Medium Sea Green, Shade of Thistle, Shade of Forest Green

Color scheme was created by colorswall

Color codes in palette

Branding css travel agent brand identity palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04c45a	#04c45a	RGB(4, 196, 90)	—	—
#fc8bb4	#fc8bb4	RGB(252, 139, 180)	—	—
#04802c	#04802c	RGB(4, 128, 44)	—	—
#4c9f65	#4c9f65	RGB(76, 159, 101)	—	—
#cfaeb3	#cfaeb3	RGB(207, 174, 179)	—	—
#049433	#049433	RGB(4, 148, 51)	—	—

12 color pairs have low contrast and need improvement which may impact readability.