Branding ux food website colors

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Created at 02/12/2020 14:42

The palette consists of Light, Semi dark, Dark colors. Accent colors #fac434 and #156162. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #352B19 (darkest) to #FAC434 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #156162, #352B19, #5FA4A4, #CEC4AC, #F17341, #FAC434

Palette Branding ux food website colors combines 6 color codes:

HEX: #f17341, RGB: (241, 115, 65); HEX: #fac434, RGB: (250, 196, 52); HEX: #156162, RGB: (21, 97, 98)

HEX: #5fa4a4, RGB: (95, 164, 164); HEX: #cec4ac, RGB: (206, 196, 172); HEX: #352b19, RGB: (53, 43, 25)

Simplified version of palette colors

Shade of Coral, Shade of Gold, Tint of Dark Slate Gray, Tint of Cadet Blue, Tint of Tan, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding ux food website colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f17341	#f17341	RGB(241, 115, 65)	—	—
#fac434	#fac434	RGB(250, 196, 52)	—	—
#156162	#156162	RGB(21, 97, 98)	—	—
#5fa4a4	#5fa4a4	RGB(95, 164, 164)	—	—
#cec4ac	#cec4ac	RGB(206, 196, 172)	—	—
#352b19	#352b19	RGB(53, 43, 25)	—	—

7 color pairs have low contrast and need improvement which may impact readability.