Modern vector logo design branding colors palette

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Created at 02/13/2020 13:24

The palette consists of Light, Semi dark colors. Accent colors #047cc3 and #066cac. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #304457 (darkest) to #9DBCCF (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 7°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #047CC3, #066CAC, #304457, #64AEDA, #6D7985, #9DBCCF

Palette Modern vector logo design branding colors palette combines 6 color codes:

HEX: #047cc3, RGB: (4, 124, 195); HEX: #64aeda, RGB: (100, 174, 218); HEX: #066cac, RGB: (6, 108, 172)

HEX: #6d7985, RGB: (109, 121, 133); HEX: #9dbccf, RGB: (157, 188, 207); HEX: #304457, RGB: (48, 68, 87)

Simplified version of palette colors

Shade of Steel Blue, Tint of Deep Sky Blue, Shade of Steel Blue, Shade of Slate Gray, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Modern vector logo design branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#047cc3	#047cc3	RGB(4, 124, 195)	—	—
#64aeda	#64aeda	RGB(100, 174, 218)	—	—
#066cac	#066cac	RGB(6, 108, 172)	—	—
#6d7985	#6d7985	RGB(109, 121, 133)	—	—
#9dbccf	#9dbccf	RGB(157, 188, 207)	—	—
#304457	#304457	RGB(48, 68, 87)	—	—

7 color pairs have low contrast and need improvement which may impact readability.