Brand identity emblem packaging freelance palette

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Created at 02/13/2020 13:52

The palette consists of Light, Dark colors. Accent colors #f46c7c and #04141c. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #04141C (darkest) to #D5C2B9 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #04141C, #20343C, #9C8161, #D5C2B9, #D6B29D, #F46C7C

Palette Brand identity emblem packaging freelance palette combines 6 color codes:

HEX: #f46c7c, RGB: (244, 108, 124); HEX: #d6b29d, RGB: (214, 178, 157); HEX: #04141c, RGB: (4, 20, 28)

HEX: #9c8161, RGB: (156, 129, 97); HEX: #d5c2b9, RGB: (213, 194, 185); HEX: #20343c, RGB: (32, 52, 60)

Simplified version of palette colors

Shade of Light Coral, Tint of Tan, Tint of Black, Shade of Peru, Tint of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Brand identity emblem packaging freelance palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f46c7c	#f46c7c	RGB(244, 108, 124)	—	—
#d6b29d	#d6b29d	RGB(214, 178, 157)	—	—
#04141c	#04141c	RGB(4, 20, 28)	—	—
#9c8161	#9c8161	RGB(156, 129, 97)	—	—
#d5c2b9	#d5c2b9	RGB(213, 194, 185)	—	—
#20343c	#20343c	RGB(32, 52, 60)	—	—

6 color pairs have low contrast and need improvement which may impact readability.