Branding instagram art direction brand identity colors palette

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Created at 02/13/2020 18:07

The palette consists of Light, Semi dark colors. Accent colors #fc292c and #fbc365. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #644940 (darkest) to #FBC365 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 2 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 90°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #644940, #A37237, #AA8480, #C9BAC7, #FBC365, #FC292C

Palette Branding instagram art direction brand identity colors palette combines 6 color codes:

HEX: #fc292c, RGB: (252, 41, 44); HEX: #fbc365, RGB: (251, 195, 101); HEX: #a37237, RGB: (163, 114, 55)

HEX: #aa8480, RGB: (170, 132, 128); HEX: #c9bac7, RGB: (201, 186, 199); HEX: #644940, RGB: (100, 73, 64)

Simplified version of palette colors

Tint of Red, Tint of Burlywood, Shade of Peru, Shade of Rosy Brown, Shade of Thistle, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Branding instagram art direction brand identity colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fc292c	#fc292c	RGB(252, 41, 44)	—	—
#fbc365	#fbc365	RGB(251, 195, 101)	—	—
#a37237	#a37237	RGB(163, 114, 55)	—	—
#aa8480	#aa8480	RGB(170, 132, 128)	—	—
#c9bac7	#c9bac7	RGB(201, 186, 199)	—	—
#644940	#644940	RGB(100, 73, 64)	—	—

6 color pairs have low contrast and need improvement which may impact readability.