Brand design type strategy editorial hex colors

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Created at 02/13/2020 21:32

The palette consists of Light, Semi dark colors. Accent colors #f44a4d and #05545b. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #05545B (darkest) to #A0D6CD (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 60% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #05545B, #335C64, #506C9C, #A0D6CD, #ED5D5E, #F44A4D

Palette Brand design type strategy editorial hex colors combines 6 color codes:

HEX: #f44a4d, RGB: (244, 74, 77); HEX: #ed5d5e, RGB: (237, 93, 94); HEX: #05545b, RGB: (5, 84, 91)

HEX: #506c9c, RGB: (80, 108, 156); HEX: #a0d6cd, RGB: (160, 214, 205); HEX: #335c64, RGB: (51, 92, 100)

Simplified version of palette colors

Shade of Indian Red, Tint of Indian Red, Shade of Dark Slate Gray, Shade of Royal Blue, Shade of Pale Turquoise, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Brand design type strategy editorial hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f44a4d	#f44a4d	RGB(244, 74, 77)	—	—
#ed5d5e	#ed5d5e	RGB(237, 93, 94)	—	—
#05545b	#05545b	RGB(5, 84, 91)	—	—
#506c9c	#506c9c	RGB(80, 108, 156)	—	—
#a0d6cd	#a0d6cd	RGB(160, 214, 205)	—	—
#335c64	#335c64	RGB(51, 92, 100)	—	—

6 color pairs have low contrast and need improvement which may impact readability.