Created at 02/14/2020 19:52
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Rebrand branding design typography

  • #84c43c
  • #aedcd8
  • #0c2c3c
  • #a27663
  • #bbcbd3
  • #315934
The palette consists of Light, Dark colors. Accent colors #0c2c3c and #a27663. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #0C2C3C (darkest) to #BBCBD3 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #0C2C3C, #315934, #84C43C, #A27663, #AEDCD8, #BBCBD3

Palette Rebrand branding design typography has combination of 6 codes colors:
HEX: #84c43c, RGB: (132, 196, 60); HEX: #aedcd8, RGB: (174, 220, 216); HEX: #0c2c3c, RGB: (12, 44, 60)
HEX: #a27663, RGB: (162, 118, 99); HEX: #bbcbd3, RGB: (187, 203, 211); HEX: #315934, RGB: (49, 89, 52)
Simplified version of palette colors
Tint of Yellowgreen, Tint of powderblue, Shade of midnightblue, Tint of rosybrown, Tint of lightblue, Tint of darkolivegreen
Color scheme was created by colorswall

Colors codes in palette

Rebrand branding design typography color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#84c43c #84c43c RGB(132, 196, 60)
#aedcd8 #aedcd8 RGB(174, 220, 216)
#0c2c3c #0c2c3c RGB(12, 44, 60)
#a27663 #a27663 RGB(162, 118, 99)
#bbcbd3 #bbcbd3 RGB(187, 203, 211)
#315934 #315934 RGB(49, 89, 52)

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#84c43c
#aedcd8
1.41
#84c43c
#a27663
1.87
#84c43c
#bbcbd3
1.26
#aedcd8
#bbcbd3
1.11
#0c2c3c
#315934
1.81

Image palette Rebrand branding design typography png