Rebrand branding design typography

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Created at 02/14/2020 19:52

The palette consists of Light, Dark, Semi dark colors. Accent colors #0c2c3c and #a27663. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #0C2C3C (darkest) to #AEDCD8 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0C2C3C, #315934, #84C43C, #A27663, #AEDCD8, #BBCBD3

Palette Rebrand branding design typography combines 6 color codes:

HEX: #84c43c, RGB: (132, 196, 60); HEX: #aedcd8, RGB: (174, 220, 216); HEX: #0c2c3c, RGB: (12, 44, 60)

HEX: #a27663, RGB: (162, 118, 99); HEX: #bbcbd3, RGB: (187, 203, 211); HEX: #315934, RGB: (49, 89, 52)

Simplified version of palette colors

Shade of Yellow Green, Shade of Powder Blue, Tint of Midnight Blue, Shade of Rosy Brown, Shade of Light Blue, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Rebrand branding design typography color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#84c43c	#84c43c	RGB(132, 196, 60)	—	—
#aedcd8	#aedcd8	RGB(174, 220, 216)	—	—
#0c2c3c	#0c2c3c	RGB(12, 44, 60)	—	—
#a27663	#a27663	RGB(162, 118, 99)	—	—
#bbcbd3	#bbcbd3	RGB(187, 203, 211)	—	—
#315934	#315934	RGB(49, 89, 52)	—	—

5 color pairs have low contrast and need improvement which may impact readability.