Branding typography landing page creative

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Created at 02/14/2020 21:29

The palette consists of Semi dark, Light, Dark colors. Accent colors #fad2ae and #745c9c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #512431 (darkest) to #FAD2AE (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #444C0C, #512431, #745C9C, #9C3C0C, #D0A09A, #FAD2AE

Palette Branding typography landing page creative combines 6 color codes:

HEX: #9c3c0c, RGB: (156, 60, 12); HEX: #fad2ae, RGB: (250, 210, 174); HEX: #444c0c, RGB: (68, 76, 12)

HEX: #745c9c, RGB: (116, 92, 156); HEX: #d0a09a, RGB: (208, 160, 154); HEX: #512431, RGB: (81, 36, 49)

Simplified version of palette colors

Shade of Saddle Brown, Shade of Peach Puff, Shade of Dark Olive Green, Shade of Slate Blue, Tint of Rosy Brown, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Branding typography landing page creative color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#9c3c0c	#9c3c0c	RGB(156, 60, 12)	—	—
#fad2ae	#fad2ae	RGB(250, 210, 174)	—	—
#444c0c	#444c0c	RGB(68, 76, 12)	—	—
#745c9c	#745c9c	RGB(116, 92, 156)	—	—
#d0a09a	#d0a09a	RGB(208, 160, 154)	—	—
#512431	#512431	RGB(81, 36, 49)	—	—

6 color pairs have low contrast and need improvement which may impact readability.