Graphic design logo brand identity colors palette

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Created at 02/15/2020 19:46

The palette consists of Light, Semi dark colors. Accent colors #026396 and #026696. Palette has Cool colors temperature.

By lightness, this palette runs from #106488 (darkest) to #A4DCF4 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 100% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 3°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #026396, #026696, #048CCC, #048CD4, #106488, #A4DCF4

Palette Graphic design logo brand identity colors palette combines 6 color codes:

HEX: #048cd4, RGB: (4, 140, 212); HEX: #a4dcf4, RGB: (164, 220, 244); HEX: #048ccc, RGB: (4, 140, 204)

HEX: #026396, RGB: (2, 99, 150); HEX: #106488, RGB: (16, 100, 136); HEX: #026696, RGB: (2, 102, 150)

Simplified version of palette colors

Shade of Steel Blue, Tint of Light Blue, Shade of Steel Blue, Shade of Steel Blue, Shade of Steel Blue, Shade of Steel Blue

Color scheme was created by colorswall

Color codes in palette

Graphic design logo brand identity colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#048cd4	#048cd4	RGB(4, 140, 212)	—	—
#a4dcf4	#a4dcf4	RGB(164, 220, 244)	—	—
#048ccc	#048ccc	RGB(4, 140, 204)	—	—
#026396	#026396	RGB(2, 99, 150)	—	—
#106488	#106488	RGB(16, 100, 136)	—	—
#026696	#026696	RGB(2, 102, 150)	—	—

10 color pairs have low contrast and need improvement which may impact readability.