Fruit branding connection mark palette

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Created at 02/15/2020 21:21

The palette consists of Semi dark, Light, Dark colors. Accent colors #dc0c4c and #910732. Palette has Warm colors temperature.

By lightness, this palette runs from #7E1A34 (darkest) to #E78CA4 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 100% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 3°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #7E1A34, #8F0933, #910732, #D40E4C, #DC0C4C, #E78CA4

Palette Fruit branding connection mark palette combines 6 color codes:

HEX: #dc0c4c, RGB: (220, 12, 76); HEX: #e78ca4, RGB: (231, 140, 164); HEX: #d40e4c, RGB: (212, 14, 76)

HEX: #910732, RGB: (145, 7, 50); HEX: #7e1a34, RGB: (126, 26, 52); HEX: #8f0933, RGB: (143, 9, 51)

Simplified version of palette colors

Shade of Crimson, Tint of Pale Violet Red, Shade of Crimson, Shade of Brown, Shade of Brown, Shade of Brown

Color scheme was created by colorswall

Color codes in palette

Fruit branding connection mark palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#dc0c4c	#dc0c4c	RGB(220, 12, 76)	—	—
#e78ca4	#e78ca4	RGB(231, 140, 164)	—	—
#d40e4c	#d40e4c	RGB(212, 14, 76)	—	—
#910732	#910732	RGB(145, 7, 50)	—	—
#7e1a34	#7e1a34	RGB(126, 26, 52)	—	—
#8f0933	#8f0933	RGB(143, 9, 51)	—	—

9 color pairs have low contrast and need improvement which may impact readability.