Sam’s Club brand colors

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Created at 07/23/2019 14:34

The palette consists of Semi dark, Light colors. Accent colors #0081c6 and White #ffffff. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #004B8D (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 60% of colors are vivid.

The hues stay in one region of the color wheel, spanning about 114°.

Overall temperature among swatches leans cool (4 of 5).

HEX codes (sorted): #004B8D, #0069AA, #0081C6, #5D9732, #FFFFFF

Palette Sam’s Club brand colors combines 5 color codes:

HEX: #004b8d, RGB: (0, 75, 141); HEX: #5d9732, RGB: (93, 151, 50); HEX: #0069aa, RGB: (0, 105, 170)

HEX: #0081c6, RGB: (0, 129, 198); HEX: #ffffff, RGB: (255, 255, 255)

Simplified version of palette colors

Shade of Dark Slate Blue, Tint of Olive Drab, Shade of Steel Blue, Shade of Steel Blue, White

Color scheme was created by colorswall

Color codes in palette

Sam’s Club brand colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#004b8d	#004b8d	RGB(0, 75, 141)	—	Lapis Blue
#5d9732	#5d9732	RGB(93, 151, 50)	—	—
#0069aa	#0069aa	RGB(0, 105, 170)	—	—
#0081c6	#0081c6	RGB(0, 129, 198)	—	—
#ffffff	#ffffff	RGB(255, 255, 255)	—	White

4 color pairs have low contrast and need improvement which may impact readability.