Papa Murphy’s brand colors

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Created at 07/23/2019 14:35

The palette consists of Dark, Semi dark, Light colors. Accent colors #d40026 and #00663e. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #00663E (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 75% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (2 of 4).

HEX codes (sorted): #00663E, #D40026, #E2B11F, #FFFFFF

Palette Papa Murphy’s brand colors combines 4 color codes:

HEX: #d40026, RGB: (212, 0, 38); HEX: #00663e, RGB: (0, 102, 62); HEX: #e2b11f, RGB: (226, 177, 31)

HEX: #ffffff, RGB: (255, 255, 255)

Simplified version of palette colors

Shade of Crimson, Tint of Dark Green, Tint of Goldenrod, White

Color scheme was created by colorswall

Color codes in palette

Papa Murphy’s brand colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d40026	#d40026	RGB(212, 0, 38)	—	—
#00663e	#00663e	RGB(0, 102, 62)	—	—
#e2b11f	#e2b11f	RGB(226, 177, 31)	—	—
#ffffff	#ffffff	RGB(255, 255, 255)	—	White

2 color pairs have low contrast and need improvement which may impact readability.

Text Color	Background Color	Contrast Ratio
#d40026	#00663e	1.28
#e2b11f	#ffffff	1.99