Budweiser brand colors

1.48k

Created at 07/23/2019 14:37

The palette consists of Semi dark, Light, Dark colors. Accent colors #c8102e and #13294b. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #000000 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels mostly muted (lower chroma) — 60% of colors are muted.

Most swatches are near-neutral or very low-chroma, so hue relationships are subtle.

Most swatches read as neutral in color temperature (3 of 5).

HEX codes (sorted): #000000, #13294B, #B1B3B3, #C8102E, #FFFFFF

Palette Budweiser brand colors combines 5 color codes:

HEX: #c8102e, RGB: (200, 16, 46); HEX: #ffffff, RGB: (255, 255, 255); HEX: #13294b, RGB: (19, 41, 75)

HEX: #b1b3b3, RGB: (177, 179, 179); HEX: #000000, RGB: (0, 0, 0)

Simplified version of palette colors

Shade of Crimson, White, Tint of Midnight Blue, Tint of Dark Gray, Black

Color scheme was created by colorswall

Color codes in palette

Budweiser brand colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#c8102e	#c8102e	RGB(200, 16, 46)	—	—
#ffffff	#ffffff	RGB(255, 255, 255)	—	White
#13294b	#13294b	RGB(19, 41, 75)	—	—
#b1b3b3	#b1b3b3	RGB(177, 179, 179)	—	Silverstone
#000000	#000000	RGB(0, 0, 0)	—	Black

1 color pairs have low contrast and need improvement which may impact readability.

Text Color	Background Color	Contrast Ratio
#13294b	#000000	1.44