Created at 02/16/2020 16:53

San francisco identity branding typography hex colors

The palette consists of Light, Semi dark, Dark colors. Accent colors #fbba04 and #95037a. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #6C4C0C (darkest) to #FC74E3 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Hues sit in a neighboring band on the wheel, spanning about 93° (loose heuristic).

Most swatches read as neutral in color temperature (4 of 6).

HEX codes (sorted): #6C4C0C, #944484, #95037A, #A44C93, #FBBA04, #FC74E3

Palette San francisco identity branding typography hex colors has combination of 6 codes colors:

HEX: #fbba04, RGB: (251, 186, 4); HEX: #fc74e3, RGB: (252, 116, 227); HEX: #6c4c0c, RGB: (108, 76, 12)

HEX: #a44c93, RGB: (164, 76, 147); HEX: #95037a, RGB: (149, 3, 122); HEX: #944484, RGB: (148, 68, 132)

Simplified version of palette colors

Shade of goldenrod, Tint of violet, Tint of saddlebrown, Shade of mediumvioletred, Shade of darkmagenta, Shade of mediumvioletred

Color scheme was created by colorswall

Colors codes in palette

San francisco identity branding typography hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fbba04	#fbba04	RGB(251, 186, 4)	—	—
#fc74e3	#fc74e3	RGB(252, 116, 227)	—	—
#6c4c0c	#6c4c0c	RGB(108, 76, 12)	—	—
#a44c93	#a44c93	RGB(164, 76, 147)	—	—
#95037a	#95037a	RGB(149, 3, 122)	—	—
#944484	#944484	RGB(148, 68, 132)	—	—

7 color pairs have low contrast and need improvement which may impact readability.