San francisco identity branding typography hex colors

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Created at 02/16/2020 16:53

The palette consists of Light, Semi dark, Dark colors. Accent colors #fbba04 and #95037a. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #6C4C0C (darkest) to #FBBA04 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

The hues stay in one region of the color wheel, spanning about 93°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #6C4C0C, #944484, #95037A, #A44C93, #FBBA04, #FC74E3

Palette San francisco identity branding typography hex colors combines 6 color codes:

HEX: #fbba04, RGB: (251, 186, 4); HEX: #fc74e3, RGB: (252, 116, 227); HEX: #6c4c0c, RGB: (108, 76, 12)

HEX: #a44c93, RGB: (164, 76, 147); HEX: #95037a, RGB: (149, 3, 122); HEX: #944484, RGB: (148, 68, 132)

Simplified version of palette colors

Tint of Goldenrod, Shade of Violet, Shade of Saddle Brown, Tint of Medium Violet Red, Tint of Dark Magenta, Tint of Medium Violet Red

Color scheme was created by colorswall

Color codes in palette

San francisco identity branding typography hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fbba04	#fbba04	RGB(251, 186, 4)	—	—
#fc74e3	#fc74e3	RGB(252, 116, 227)	—	—
#6c4c0c	#6c4c0c	RGB(108, 76, 12)	—	—
#a44c93	#a44c93	RGB(164, 76, 147)	—	—
#95037a	#95037a	RGB(149, 3, 122)	—	—
#944484	#944484	RGB(148, 68, 132)	—	—

7 color pairs have low contrast and need improvement which may impact readability.