Brand identity graphicdesign illustration food

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Created at 02/18/2020 21:15

The palette consists of Light, Dark, Semi dark colors. Accent colors #f8df73 and #2e1f6d. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #2E1F6D (darkest) to #F8DF73 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #2E1F6D, #69A575, #6C5D46, #B695CA, #E98A25, #F8DF73

Palette Brand identity graphicdesign illustration food combines 6 color codes:

HEX: #e98a25, RGB: (233, 138, 37); HEX: #f8df73, RGB: (248, 223, 115); HEX: #2e1f6d, RGB: (46, 31, 109)

HEX: #69a575, RGB: (105, 165, 117); HEX: #b695ca, RGB: (182, 149, 202); HEX: #6c5d46, RGB: (108, 93, 70)

Simplified version of palette colors

Shade of Dark Orange, Shade of Khaki, Tint of Midnight Blue, Tint of Medium Sea Green, Shade of Plum, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Brand identity graphicdesign illustration food color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e98a25	#e98a25	RGB(233, 138, 37)	—	—
#f8df73	#f8df73	RGB(248, 223, 115)	—	—
#2e1f6d	#2e1f6d	RGB(46, 31, 109)	—	—
#69a575	#69a575	RGB(105, 165, 117)	—	—
#b695ca	#b695ca	RGB(182, 149, 202)	—	—
#6c5d46	#6c5d46	RGB(108, 93, 70)	—	—

5 color pairs have low contrast and need improvement which may impact readability.