Mountain Dew brand colors

5.38k

Created at 07/24/2019 13:02

The palette consists of Light, Semi dark, Dark colors. Accent colors #ed1a37 and #07703c. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #000000 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 60% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (2 of 5).

HEX codes (sorted): #000000, #07703C, #94C93D, #ED1A37, #FFFFFF

Palette Mountain Dew brand colors combines 5 color codes:

HEX: #ed1a37, RGB: (237, 26, 55); HEX: #07703c, RGB: (7, 112, 60); HEX: #94c93d, RGB: (148, 201, 61)

HEX: #000000, RGB: (0, 0, 0); HEX: #ffffff, RGB: (255, 255, 255)

Simplified version of palette colors

Tint of Crimson, Tint of Dark Green, Shade of Yellow Green, Black, White

Color scheme was created by colorswall

Color codes in palette

Mountain Dew brand colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ed1a37	#ed1a37	RGB(237, 26, 55)	—	—
#07703c	#07703c	RGB(7, 112, 60)	—	—
#94c93d	#94c93d	RGB(148, 201, 61)	—	—
#000000	#000000	RGB(0, 0, 0)	—	Black
#ffffff	#ffffff	RGB(255, 255, 255)	—	White

2 color pairs have low contrast and need improvement which may impact readability.

Text Color	Background Color	Contrast Ratio
#ed1a37	#07703c	1.41
#94c93d	#ffffff	1.96