Wendy’s brand colors

0.6k

Created at 07/24/2019 13:02

The palette consists of Light, Dark colors. Accent colors #faf600 and #8ed5e6. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #000000 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 60% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (2 of 5).

HEX codes (sorted): #000000, #8ED5E6, #ED1B24, #FAF600, #FFFFFF

Palette Wendy’s brand colors combines 5 color codes:

HEX: #ed1b24, RGB: (237, 27, 36); HEX: #faf600, RGB: (250, 246, 0); HEX: #8ed5e6, RGB: (142, 213, 230)

HEX: #000000, RGB: (0, 0, 0); HEX: #ffffff, RGB: (255, 255, 255)

Simplified version of palette colors

Tint of Red, Shade of Yellow, Tint of Sky Blue, Black, White

Color scheme was created by colorswall

Color codes in palette

Wendy’s brand colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ed1b24	#ed1b24	RGB(237, 27, 36)	—	—
#faf600	#faf600	RGB(250, 246, 0)	—	—
#8ed5e6	#8ed5e6	RGB(142, 213, 230)	—	—
#000000	#000000	RGB(0, 0, 0)	—	Black
#ffffff	#ffffff	RGB(255, 255, 255)	—	White

3 color pairs have low contrast and need improvement which may impact readability.