Branding icon typography packaging colors

0.23k

Created at 02/19/2020 10:09

The palette consists of Light, Dark colors. Accent colors #dca4ac and #04132b. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #04132B (darkest) to #BBD5A4 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 51% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #04132B, #242A43, #5CC9E6, #81B156, #BBD5A4, #DCA4AC

Palette Branding icon typography packaging colors combines 6 color codes:

HEX: #5cc9e6, RGB: (92, 201, 230); HEX: #dca4ac, RGB: (220, 164, 172); HEX: #04132b, RGB: (4, 19, 43)

HEX: #81b156, RGB: (129, 177, 86); HEX: #bbd5a4, RGB: (187, 213, 164); HEX: #242a43, RGB: (36, 42, 67)

Simplified version of palette colors

Shade of Sky Blue, Shade of Light Pink, Tint of Black, Shade of Dark Sea Green, Tint of Dark Sea Green, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Branding icon typography packaging colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#5cc9e6	#5cc9e6	RGB(92, 201, 230)	—	—
#dca4ac	#dca4ac	RGB(220, 164, 172)	—	—
#04132b	#04132b	RGB(4, 19, 43)	—	—
#81b156	#81b156	RGB(129, 177, 86)	—	—
#bbd5a4	#bbd5a4	RGB(187, 213, 164)	—	—
#242a43	#242a43	RGB(36, 42, 67)	—	—

7 color pairs have low contrast and need improvement which may impact readability.