Branding global minimal creative colours

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Created at 02/19/2020 18:46

The palette consists of Semi dark, Light, Dark colors. Accent colors #1636d4 and #1635cc. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #24242C (darkest) to #CCD4E4 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 15°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #1635CC, #1636D4, #24242C, #767CBE, #8897DD, #CCD4E4

Palette Branding global minimal creative colours combines 6 color codes:

HEX: #1636d4, RGB: (22, 54, 212); HEX: #8897dd, RGB: (136, 151, 221); HEX: #1635cc, RGB: (22, 53, 204)

HEX: #767cbe, RGB: (118, 124, 190); HEX: #ccd4e4, RGB: (204, 212, 228); HEX: #24242c, RGB: (36, 36, 44)

Simplified version of palette colors

Tint of Blue, Tint of Cornflower Blue, Tint of Blue, Shade of Medium Purple, Tint of Light Steel Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Branding global minimal creative colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1636d4	#1636d4	RGB(22, 54, 212)	—	—
#8897dd	#8897dd	RGB(136, 151, 221)	—	—
#1635cc	#1635cc	RGB(22, 53, 204)	—	—
#767cbe	#767cbe	RGB(118, 124, 190)	—	—
#ccd4e4	#ccd4e4	RGB(204, 212, 228)	—	—
#24242c	#24242c	RGB(36, 36, 44)	—	—

5 color pairs have low contrast and need improvement which may impact readability.