Creative letter logo ui ux brand identity palette

0.33k

Created at 02/20/2020 07:08

The palette consists of Dark, Light, Semi dark colors. Accent colors #bd0459 and #1c044c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #1C044C (darkest) to #EC9FF3 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 110°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #1C044C, #544474, #6E69B3, #A7B2CD, #BD0459, #EC9FF3

Palette Creative letter logo ui ux brand identity palette combines 6 color codes:

HEX: #bd0459, RGB: (189, 4, 89); HEX: #ec9ff3, RGB: (236, 159, 243); HEX: #1c044c, RGB: (28, 4, 76)

HEX: #6e69b3, RGB: (110, 105, 179); HEX: #a7b2cd, RGB: (167, 178, 205); HEX: #544474, RGB: (84, 68, 116)

Simplified version of palette colors

Shade of Medium Violet Red, Tint of Plum, Shade of Midnight Blue, Tint of Slate Blue, Shade of Light Steel Blue, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Creative letter logo ui ux brand identity palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bd0459	#bd0459	RGB(189, 4, 89)	—	—
#ec9ff3	#ec9ff3	RGB(236, 159, 243)	—	—
#1c044c	#1c044c	RGB(28, 4, 76)	—	—
#6e69b3	#6e69b3	RGB(110, 105, 179)	—	—
#a7b2cd	#a7b2cd	RGB(167, 178, 205)	—	—
#544474	#544474	RGB(84, 68, 116)	—	—

4 color pairs have low contrast and need improvement which may impact readability.