Insurance company landing page homepage palette

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Created at 02/20/2020 11:06

The palette consists of Light, Semi dark colors. Accent colors #77c9f1 and #7b4c08. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #424443 (darkest) to #77C9F1 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #424443, #5174B2, #77C9F1, #7B4C08, #95BDBA, #EF9B23

Palette Insurance company landing page homepage palette combines 6 color codes:

HEX: #ef9b23, RGB: (239, 155, 35); HEX: #77c9f1, RGB: (119, 201, 241); HEX: #7b4c08, RGB: (123, 76, 8)

HEX: #5174b2, RGB: (81, 116, 178); HEX: #95bdba, RGB: (149, 189, 186); HEX: #424443, RGB: (66, 68, 67)

Simplified version of palette colors

Shade of Orange, Shade of lightskyblue, Shade of saddlebrown, Tint of royalblue, Shade of powderblue, Shade of darkslategrey

Color scheme was created by colorswall

Color codes in palette

Insurance company landing page homepage palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ef9b23	#ef9b23	RGB(239, 155, 35)	—	—
#77c9f1	#77c9f1	RGB(119, 201, 241)	—	—
#7b4c08	#7b4c08	RGB(123, 76, 8)	—	—
#5174b2	#5174b2	RGB(81, 116, 178)	—	—
#95bdba	#95bdba	RGB(149, 189, 186)	—	—
#424443	#424443	RGB(66, 68, 67)	—	Vulcanized

5 color pairs have low contrast and need improvement which may impact readability.