Branding app partner lettermark palette

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Created at 02/20/2020 11:18

The palette consists of Light, Dark, Semi dark colors. Accent colors #1ce1d2 and #ec5474. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #0C3453 (darkest) to #1CE1D2 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0C3453, #1CE1D2, #2E3750, #757C94, #B8B3BF, #EC5474

Palette Branding app partner lettermark palette combines 6 color codes:

HEX: #1ce1d2, RGB: (28, 225, 210); HEX: #ec5474, RGB: (236, 84, 116); HEX: #0c3453, RGB: (12, 52, 83)

HEX: #757c94, RGB: (117, 124, 148); HEX: #b8b3bf, RGB: (184, 179, 191); HEX: #2e3750, RGB: (46, 55, 80)

Simplified version of palette colors

Shade of Turquoise, Shade of Pale Violet Red, Tint of Midnight Blue, Shade of Slate Gray, Shade of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding app partner lettermark palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1ce1d2	#1ce1d2	RGB(28, 225, 210)	—	—
#ec5474	#ec5474	RGB(236, 84, 116)	—	—
#0c3453	#0c3453	RGB(12, 52, 83)	—	—
#757c94	#757c94	RGB(117, 124, 148)	—	—
#b8b3bf	#b8b3bf	RGB(184, 179, 191)	—	—
#2e3750	#2e3750	RGB(46, 55, 80)	—	—

4 color pairs have low contrast and need improvement which may impact readability.