Costco brand colors

1.44k

Created at 07/25/2019 09:19

The palette consists of Semi dark, Light colors. Accent colors #e31837 and #005daa. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #005DAA (darkest) to #FFFFFF (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

A varied palette: its hues are spread across about 144° of the color wheel.

Warm and cool swatches are fairly balanced (1 warm, 1 cool).

HEX codes (sorted): #005DAA, #E31837, #FFFFFF

Palette Costco brand colors combines 3 color codes:

HEX: #e31837, RGB: (227, 24, 55); HEX: #005daa, RGB: (0, 93, 170); HEX: #ffffff, RGB: (255, 255, 255)

Simplified version of palette colors

Tint of Crimson, Shade of Royal Blue, White

Color scheme was created by colorswall

Color codes in palette

Costco brand colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e31837	#e31837	RGB(227, 24, 55)	—	—
#005daa	#005daa	RGB(0, 93, 170)	—	—
#ffffff	#ffffff	RGB(255, 255, 255)	—	White

1 color pairs have low contrast and need improvement which may impact readability.

Text Color	Background Color	Contrast Ratio
#e31837	#005daa	1.41