Design logo mark branding logotype colours

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Created at 02/20/2020 12:32

The palette consists of Light, Semi dark colors. Accent colors #04f9fa and #048ca4. Palette has Cool colors temperature.

By lightness, this palette runs from #36384C (darkest) to #04F9FA (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 54°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #048CA4, #04F9FA, #36384C, #62699B, #69ACE9, #A3B6D6

Palette Design logo mark branding logotype colours combines 6 color codes:

HEX: #04f9fa, RGB: (4, 249, 250); HEX: #69ace9, RGB: (105, 172, 233); HEX: #048ca4, RGB: (4, 140, 164)

HEX: #62699b, RGB: (98, 105, 155); HEX: #a3b6d6, RGB: (163, 182, 214); HEX: #36384c, RGB: (54, 56, 76)

Simplified version of palette colors

Shade of Cyan, Tint of Cornflower Blue, Tint of Dark Cyan, Tint of Slate Blue, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Design logo mark branding logotype colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04f9fa	#04f9fa	RGB(4, 249, 250)	—	—
#69ace9	#69ace9	RGB(105, 172, 233)	—	—
#048ca4	#048ca4	RGB(4, 140, 164)	—	—
#62699b	#62699b	RGB(98, 105, 155)	—	—
#a3b6d6	#a3b6d6	RGB(163, 182, 214)	—	—
#36384c	#36384c	RGB(54, 56, 76)	—	—

6 color pairs have low contrast and need improvement which may impact readability.