Trader Joe’s brand colors

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Created at 07/25/2019 09:26

The palette consists of Semi dark, Light colors. Accent colors #d21242 and White #ffffff. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #D21242 (darkest) to #FFFFFF (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 1 vivid out of 2 colors.

Only one color carries a distinct hue; the rest are neutrals or grays.

Overall temperature among swatches leans warm (1 of 2).

HEX codes (sorted): #D21242, #FFFFFF

Palette Trader Joe’s brand colors combines 2 color codes:

HEX: #d21242, RGB: (210, 18, 66); HEX: #ffffff, RGB: (255, 255, 255)

Simplified version of palette colors

Shade of Crimson, White

Color scheme was created by colorswall

Color codes in palette

Trader Joe’s brand colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d21242	#d21242	RGB(210, 18, 66)	—	—
#ffffff	#ffffff	RGB(255, 255, 255)	—	White

All color pairs meet minimum accessibility contrast standards

--color-1:	#d21242;
--color-2:	#ffffff;

$color-1:	#d21242;
$color-2:	#ffffff;

@color-1:	#d21242;
@color-2:	#ffffff;