Sunkist brand colors

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Created at 07/25/2019 09:35

The palette consists of Dark, Light, Semi dark colors. Accent colors #0e2b89 and #ff9e0d. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #0E2B89 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 80% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (2 warm, 2 cool).

HEX codes (sorted): #018240, #0E2B89, #FE7D1A, #FF9E0D, #FFFFFF

Palette Sunkist brand colors combines 5 color codes:

HEX: #0e2b89, RGB: (14, 43, 137); HEX: #fe7d1a, RGB: (254, 125, 26); HEX: #018240, RGB: (1, 130, 64)

HEX: #ff9e0d, RGB: (255, 158, 13); HEX: #ffffff, RGB: (255, 255, 255)

Simplified version of palette colors

Tint of Midnight Blue, Shade of Dark Orange, Shade of Sea Green, Shade of Orange, White

Color scheme was created by colorswall

Color codes in palette

Sunkist brand colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0e2b89	#0e2b89	RGB(14, 43, 137)	—	—
#fe7d1a	#fe7d1a	RGB(254, 125, 26)	—	—
#018240	#018240	RGB(1, 130, 64)	—	—
#ff9e0d	#ff9e0d	RGB(255, 158, 13)	—	—
#ffffff	#ffffff	RGB(255, 255, 255)	—	White

2 color pairs have low contrast and need improvement which may impact readability.

Text Color	Background Color	Contrast Ratio
#fe7d1a	#018240	1.91
#fe7d1a	#ff9e0d	1.24