RC Cola brand colors

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Created at 07/25/2019 12:15

The palette consists of Semi dark, Light colors. Accent colors #00539a and #ed3224. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #00539A (darkest) to #FFFFFF (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 2 vivid out of 4 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (1 warm, 1 cool).

HEX codes (sorted): #00539A, #A6A8AB, #ED3224, #FFFFFF

Palette RC Cola brand colors combines 4 color codes:

HEX: #00539a, RGB: (0, 83, 154); HEX: #ed3224, RGB: (237, 50, 36); HEX: #a6a8ab, RGB: (166, 168, 171)

HEX: #ffffff, RGB: (255, 255, 255)

Simplified version of palette colors

Shade of Royal Blue, Tint of Red, Shade of Dark Gray, White

Color scheme was created by colorswall

Color codes in palette

RC Cola brand colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#00539a	#00539a	RGB(0, 83, 154)	—	—
#ed3224	#ed3224	RGB(237, 50, 36)	—	—
#a6a8ab	#a6a8ab	RGB(166, 168, 171)	—	—
#ffffff	#ffffff	RGB(255, 255, 255)	—	White

2 color pairs have low contrast and need improvement which may impact readability.

Text Color	Background Color	Contrast Ratio
#00539a	#ed3224	1.87
#ed3224	#a6a8ab	1.73