Concept ux happy face branding colors palette

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Created at 02/20/2020 17:19

The palette consists of Semi dark, Light, Dark colors. Accent colors #fccc84 and #142584. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #0D0C14 (darkest) to #FCCC84 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #0D0C14, #142584, #2C48DF, #9C4464, #C8B4DC, #FCCC84

Palette Concept ux happy face branding colors palette combines 6 color codes:

HEX: #2c48df, RGB: (44, 72, 223); HEX: #fccc84, RGB: (252, 204, 132); HEX: #9c4464, RGB: (156, 68, 100)

HEX: #142584, RGB: (20, 37, 132); HEX: #c8b4dc, RGB: (200, 180, 220); HEX: #0d0c14, RGB: (13, 12, 20)

Simplified version of palette colors

Shade of Slate Blue, Shade of Navajo White, Tint of Medium Violet Red, Tint of Midnight Blue, Shade of Thistle, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Concept ux happy face branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2c48df	#2c48df	RGB(44, 72, 223)	—	—
#fccc84	#fccc84	RGB(252, 204, 132)	—	—
#9c4464	#9c4464	RGB(156, 68, 100)	—	—
#142584	#142584	RGB(20, 37, 132)	—	—
#c8b4dc	#c8b4dc	RGB(200, 180, 220)	—	—
#0d0c14	#0d0c14	RGB(13, 12, 20)	—	—

4 color pairs have low contrast and need improvement which may impact readability.