Vector illustration graphicdesign branding colors

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Created at 02/20/2020 17:23

The palette consists of Light, Semi dark, Dark colors. Accent colors #e7b521 and #0f2789. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #0F2789 (darkest) to #E7B521 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #0F2789, #356334, #4B6AEB, #5E1397, #A6588A, #E7B521

Palette Vector illustration graphicdesign branding colors combines 6 color codes:

HEX: #e7b521, RGB: (231, 181, 33); HEX: #4b6aeb, RGB: (75, 106, 235); HEX: #5e1397, RGB: (94, 19, 151)

HEX: #a6588a, RGB: (166, 88, 138); HEX: #0f2789, RGB: (15, 39, 137); HEX: #356334, RGB: (53, 99, 52)

Simplified version of palette colors

Tint of Goldenrod, Tint of Royal Blue, Tint of Indigo, Tint of Medium Violet Red, Tint of Midnight Blue, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Vector illustration graphicdesign branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e7b521	#e7b521	RGB(231, 181, 33)	—	—
#4b6aeb	#4b6aeb	RGB(75, 106, 235)	—	—
#5e1397	#5e1397	RGB(94, 19, 151)	—	—
#a6588a	#a6588a	RGB(166, 88, 138)	—	—
#0f2789	#0f2789	RGB(15, 39, 137)	—	—
#356334	#356334	RGB(53, 99, 52)	—	—

6 color pairs have low contrast and need improvement which may impact readability.