Created at 07/26/2019 08:23

Aldi brand colors

The palette consists of Dark, Light, Semi dark colors. Accent colors #00b5db and #ffbf45. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #001F78 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma).

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #001F78, #00B5DB, #F03D14, #FA6E0A, #FFBF45, #FFFFFF

Palette Aldi brand colors has combination of 6 codes colors:

HEX: #001f78, RGB: (0, 31, 120); HEX: #00b5db, RGB: (0, 181, 219); HEX: #f03d14, RGB: (240, 61, 20)

HEX: #fa6e0a, RGB: (250, 110, 10); HEX: #ffbf45, RGB: (255, 191, 69); HEX: #ffffff, RGB: (255, 255, 255)

Simplified version of palette colors

Tint of midnightblue, Tint of deepskyblue, Shade of Red, Shade of chocolate, Shade of goldenrod, White

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Aldi brand colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#001f78	#001f78	RGB(0, 31, 120)	—	—
#00b5db	#00b5db	RGB(0, 181, 219)	—	—
#f03d14	#f03d14	RGB(240, 61, 20)	—	—
#fa6e0a	#fa6e0a	RGB(250, 110, 10)	—	—
#ffbf45	#ffbf45	RGB(255, 191, 69)	—	—
#ffffff	#ffffff	RGB(255, 255, 255)	—	White

6 color pairs have low contrast and need improvement which may impact readability.