Aldi brand colors

1.55k

Created at 07/26/2019 08:23

The palette consists of Dark, Light colors. Accent colors #00b5db and #ffbf45. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #001F78 (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #001F78, #00B5DB, #F03D14, #FA6E0A, #FFBF45, #FFFFFF

Palette Aldi brand colors combines 6 color codes:

HEX: #001f78, RGB: (0, 31, 120); HEX: #00b5db, RGB: (0, 181, 219); HEX: #f03d14, RGB: (240, 61, 20)

HEX: #fa6e0a, RGB: (250, 110, 10); HEX: #ffbf45, RGB: (255, 191, 69); HEX: #ffffff, RGB: (255, 255, 255)

Simplified version of palette colors

Shade of Midnight Blue, Shade of Deep Sky Blue, Tint of Red, Tint of Chocolate, Tint of Goldenrod, White

Color scheme was created by colorswall

Color codes in palette

Aldi brand colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#001f78	#001f78	RGB(0, 31, 120)	—	—
#00b5db	#00b5db	RGB(0, 181, 219)	—	—
#f03d14	#f03d14	RGB(240, 61, 20)	—	—
#fa6e0a	#fa6e0a	RGB(250, 110, 10)	—	—
#ffbf45	#ffbf45	RGB(255, 191, 69)	—	—
#ffffff	#ffffff	RGB(255, 255, 255)	—	White

6 color pairs have low contrast and need improvement which may impact readability.