Branding beach logo packaging tshirt design colors

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Created at 02/21/2020 14:17

The palette consists of Light, Semi dark colors. Accent colors #fc7464 and #1a3c6d. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #1A3C6D (darkest) to #D6BCB4 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 58% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #1A3C6D, #3A486F, #5298AC, #D6BCB4, #FC7464, #FC746C

Palette Branding beach logo packaging tshirt design colors combines 6 color codes:

HEX: #fc7464, RGB: (252, 116, 100); HEX: #fc746c, RGB: (252, 116, 108); HEX: #1a3c6d, RGB: (26, 60, 109)

HEX: #5298ac, RGB: (82, 152, 172); HEX: #d6bcb4, RGB: (214, 188, 180); HEX: #3a486f, RGB: (58, 72, 111)

Simplified version of palette colors

Shade of Salmon, Shade of Salmon, Shade of Dark Slate Blue, Shade of Cadet Blue, Shade of Misty Rose, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding beach logo packaging tshirt design colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fc7464	#fc7464	RGB(252, 116, 100)	—	—
#fc746c	#fc746c	RGB(252, 116, 108)	—	—
#1a3c6d	#1a3c6d	RGB(26, 60, 109)	—	—
#5298ac	#5298ac	RGB(82, 152, 172)	—	—
#d6bcb4	#d6bcb4	RGB(214, 188, 180)	—	—
#3a486f	#3a486f	RGB(58, 72, 111)	—	—

7 color pairs have low contrast and need improvement which may impact readability.