Isp branding ux ui hex colors

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Created at 02/21/2020 14:21

The palette consists of Light, Semi dark colors. Accent colors #e4ecfc and #d0c0ad. Palette has Cool, Neutral, Warm colors temperature.

By lightness, this palette runs from #283270 (darkest) to #E4ECFC (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #23B8DF, #283270, #3C4AA4, #7F6CB9, #D0C0AD, #E4ECFC

Palette Isp branding ux ui hex colors combines 6 color codes:

HEX: #23b8df, RGB: (35, 184, 223); HEX: #e4ecfc, RGB: (228, 236, 252); HEX: #3c4aa4, RGB: (60, 74, 164)

HEX: #7f6cb9, RGB: (127, 108, 185); HEX: #d0c0ad, RGB: (208, 192, 173); HEX: #283270, RGB: (40, 50, 112)

Simplified version of palette colors

Tint of Deep Sky Blue, Shade of Alice Blue, Tint of Dark Slate Blue, Shade of Medium Purple, Tint of Tan, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Isp branding ux ui hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#23b8df	#23b8df	RGB(35, 184, 223)	—	—
#e4ecfc	#e4ecfc	RGB(228, 236, 252)	—	—
#3c4aa4	#3c4aa4	RGB(60, 74, 164)	—	—
#7f6cb9	#7f6cb9	RGB(127, 108, 185)	—	—
#d0c0ad	#d0c0ad	RGB(208, 192, 173)	—	—
#283270	#283270	RGB(40, 50, 112)	—	—

6 color pairs have low contrast and need improvement which may impact readability.