Clean web loyalty program design colours

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Created at 02/21/2020 15:30

The palette consists of Light, Semi dark colors. Accent colors #78670c and #6c9bac. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #3C4954 (darkest) to #EFD963 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #3C4954, #6C9BAC, #78670C, #B3C4D4, #E8887C, #EFD963

Palette Clean web loyalty program design colours combines 6 color codes:

HEX: #efd963, RGB: (239, 217, 99); HEX: #e8887c, RGB: (232, 136, 124); HEX: #78670c, RGB: (120, 103, 12)

HEX: #6c9bac, RGB: (108, 155, 172); HEX: #b3c4d4, RGB: (179, 196, 212); HEX: #3c4954, RGB: (60, 73, 84)

Simplified version of palette colors

Shade of Khaki, Tint of Salmon, Shade of Olive, Tint of Cadet Blue, Shade of Light Steel Blue, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Clean web loyalty program design colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#efd963	#efd963	RGB(239, 217, 99)	—	—
#e8887c	#e8887c	RGB(232, 136, 124)	—	—
#78670c	#78670c	RGB(120, 103, 12)	—	—
#6c9bac	#6c9bac	RGB(108, 155, 172)	—	—
#b3c4d4	#b3c4d4	RGB(179, 196, 212)	—	—
#3c4954	#3c4954	RGB(60, 73, 84)	—	—

7 color pairs have low contrast and need improvement which may impact readability.