Type design branding midcentury modern logos colors

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Created at 02/24/2020 09:56

The palette consists of Light, Semi dark, Dark colors. Accent colors #0483f2 and #84ccfc. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #1F2E39 (darkest) to #84CCFC (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 6°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0483F2, #0C64AC, #1F2E39, #6C8CAC, #84CCFC, #BCB4BC

Palette Type design branding midcentury modern logos colors combines 6 color codes:

HEX: #0483f2, RGB: (4, 131, 242); HEX: #84ccfc, RGB: (132, 204, 252); HEX: #0c64ac, RGB: (12, 100, 172)

HEX: #6c8cac, RGB: (108, 140, 172); HEX: #bcb4bc, RGB: (188, 180, 188); HEX: #1f2e39, RGB: (31, 46, 57)

Simplified version of palette colors

Shade of Dodger Blue, Shade of Light Sky Blue, Shade of Royal Blue, Tint of Light Slate Gray, Shade of Silver, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Type design branding midcentury modern logos colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0483f2	#0483f2	RGB(4, 131, 242)	—	—
#84ccfc	#84ccfc	RGB(132, 204, 252)	—	—
#0c64ac	#0c64ac	RGB(12, 100, 172)	—	—
#6c8cac	#6c8cac	RGB(108, 140, 172)	—	—
#bcb4bc	#bcb4bc	RGB(188, 180, 188)	—	—
#1f2e39	#1f2e39	RGB(31, 46, 57)	—	—

6 color pairs have low contrast and need improvement which may impact readability.