Michelob Ultra Light brand colors

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Created at 07/26/2019 15:04

The palette consists of Dark, Light, Semi dark colors. Accent colors #00346d and #eb3c48. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #00346D (darkest) to #FFFFFF (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 75% of colors are vivid.

A varied palette: its hues are spread across about 145° of the color wheel.

Overall temperature among swatches leans warm (2 of 4).

HEX codes (sorted): #00346D, #A72540, #EB3C48, #FFFFFF

Palette Michelob Ultra Light brand colors combines 4 color codes:

HEX: #00346d, RGB: (0, 52, 109); HEX: #eb3c48, RGB: (235, 60, 72); HEX: #a72540, RGB: (167, 37, 64)

HEX: #ffffff, RGB: (255, 255, 255)

Simplified version of palette colors

Tint of Midnight Blue, Tint of Crimson, Tint of Brown, White

Color scheme was created by colorswall

Color codes in palette

Michelob Ultra Light brand colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#00346d	#00346d	RGB(0, 52, 109)	—	—
#eb3c48	#eb3c48	RGB(235, 60, 72)	—	—
#a72540	#a72540	RGB(167, 37, 64)	—	—
#ffffff	#ffffff	RGB(255, 255, 255)	—	White

2 color pairs have low contrast and need improvement which may impact readability.

Text Color	Background Color	Contrast Ratio
#00346d	#a72540	1.74
#eb3c48	#a72540	1.76