Typogaphy illustration character branding

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Created at 02/24/2020 12:19

The palette consists of Semi dark, Light colors. Accent colors #f48474 and #26345b. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #26345B (darkest) to #BCC3DB (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #26345B, #475474, #548CA2, #BCC3DB, #BF3E7B, #F48474

Palette Typogaphy illustration character branding combines 6 color codes:

HEX: #bf3e7b, RGB: (191, 62, 123); HEX: #f48474, RGB: (244, 132, 116); HEX: #26345b, RGB: (38, 52, 91)

HEX: #548ca2, RGB: (84, 140, 162); HEX: #bcc3db, RGB: (188, 195, 219); HEX: #475474, RGB: (71, 84, 116)

Simplified version of palette colors

Tint of Medium Violet Red, Tint of Salmon, Shade of Dark Slate Blue, Tint of Steel Blue, Tint of Light Steel Blue, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Typogaphy illustration character branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bf3e7b	#bf3e7b	RGB(191, 62, 123)	—	—
#f48474	#f48474	RGB(244, 132, 116)	—	—
#26345b	#26345b	RGB(38, 52, 91)	—	—
#548ca2	#548ca2	RGB(84, 140, 162)	—	—
#bcc3db	#bcc3db	RGB(188, 195, 219)	—	—
#475474	#475474	RGB(71, 84, 116)	—	—

5 color pairs have low contrast and need improvement which may impact readability.