Identity luxury branding brand agency

0.27k

Created at 02/24/2020 12:33

The palette consists of Semi dark, Light colors. Accent colors #fcf4ec and #315a4c. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #7D1B3C (darkest) to #FCF4EC (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #315A4C, #6BA17E, #7D1B3C, #B45644, #D2A8AF, #FCF4EC

Palette Identity luxury branding brand agency combines 6 color codes:

HEX: #b45644, RGB: (180, 86, 68); HEX: #fcf4ec, RGB: (252, 244, 236); HEX: #7d1b3c, RGB: (125, 27, 60)

HEX: #6ba17e, RGB: (107, 161, 126); HEX: #d2a8af, RGB: (210, 168, 175); HEX: #315a4c, RGB: (49, 90, 76)

Simplified version of palette colors

Shade of Indian Red, Shade of Seashell, Shade of Brown, Shade of Dark Sea Green, Tint of Rosy Brown, Tint of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Identity luxury branding brand agency color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#b45644	#b45644	RGB(180, 86, 68)	—	—
#fcf4ec	#fcf4ec	RGB(252, 244, 236)	—	—
#7d1b3c	#7d1b3c	RGB(125, 27, 60)	—	—
#6ba17e	#6ba17e	RGB(107, 161, 126)	—	—
#d2a8af	#d2a8af	RGB(210, 168, 175)	—	—
#315a4c	#315a4c	RGB(49, 90, 76)	—	—

5 color pairs have low contrast and need improvement which may impact readability.